Head of Influencer & Creator Marketing
About
Location
San Francisco / Remote (US)
Employment Type
Marketing
Location Type
Hybrid
Compensation
$90,000 – $120,000 + equity + benefits
Overview
About Lotus
Lotus is making world-class primary care free for everyone — powered by real doctors and advanced medical intelligence.
We unify your records, labs, wearables, and insurance data into one secure place to deliver personalized, doctor-reviewed care instantly, in any language.
Built with clinicians from Stanford, Harvard, and Johns Hopkins — and backed by Kleiner Perkins and leaders from Oura, Microsoft, and other pioneering companies — Lotus is a direct-to-consumer health brand redefining what care means: continuous, proactive, and personal.
Lotus: world-class care, free — powered by real doctors.
About This Role
You’ll lead the creator program that brings the Lotus story to life through culture. You’ll manage a network of micro-creators producing ongoing, data-driven content designed for virality — while also leading high-impact collaborations with larger talent.
You’ll pair creative instinct with analytical rigor, using performance data and AI-powered tools to engineer what spreads, measure what works, and scale what wins.
This is not a “post-and-pray” role — it’s programmatic influencer marketing built on precision, velocity, and insight.
What You'll Own
Build and manage a large network of micro-creators producing continuous content.
Line up strategic collaborations with mid- and top-tier creators to amplify reach.
Develop viral content frameworks and oversee execution across TikTok, Instagram, YouTube.
Manage creator onboarding, contracts, payments, and performance tracking.
Use AI tools to optimize workflows, track results, and predict performance trends.
Partner with Ad Creative and Paid Media to share winning hooks, scripts, and content angles.
Maintain compliance and brand alignment in all campaigns.
Turn cultural trends into measurable growth.
Who You Are
Experienced leading creator programs at scale (hundreds of creators or more).
Fluent in viral mechanics and short-form storytelling.
Analytical — you measure results, build dashboards, and iterate fast.
Skilled in AI-driven creator workflows (briefing, tracking, and content optimization).
Equally creative and operational — comfortable in chaos, calm in delivery.
Bonus: experience in health, wellness, or consumer apps.
Why You'll Love It
Most healthcare brands are slow, clinical, and safe. We are none of those things. Lotus is a cultural brand disguised as a healthcare company — and we’re leading a revolution to put power back in people’s hands. Your work won’t just make content — it’ll move culture.
Apply
Who You'll Speak To
Hi, I’m Aidan! I’ve helped grow consumer apps to millions of users and built my previous CPG business to nearly 3 million customers. Now, I’m working to transform healthcare — finding the best team to create culture-shifting growth around a product built to change lives.
Aidan Cole
Chief Growth Officer
Real People, Real Results
See how Lotus is helping people live healthier, happier lives.
A New Era of Care
Watch how Lotus is changing healthcare from reactive to proactive. Your personal care co-pilot is here.
Backed by Healthcare Trailblazers
Our investors include leading clinicians, innovators, and funds who believe in empowering patients.
Healthcare is Broken & Failing us
Appointments take weeks. Information gets lost. You only get care when something’s wrong. Lotus is here to change that — with care that’s continuous, connected, and built around you.
Read Our Manifesto
