Head of Paid Media
About
Location
San Francisco / Remote (US)
Employment Type
Marketing
Location Type
Hybrid
Compensation
$120,000 – $200,000 base + equity
Overview
About Lotus
Lotus is making world-class primary care free for everyone — powered by real doctors and advanced medical intelligence.
We unify your records, labs, wearables, and insurance data into one secure place to deliver personalized, doctor-reviewed care instantly, in any language.
Built with clinicians from Stanford, Harvard, and Johns Hopkins — and backed by Kleiner Perkins and leaders from Oura, Microsoft, and other pioneering companies — Lotus is a direct-to-consumer health brand redefining what care means: continuous, proactive, and personal.
Lotus: world-class care, free — powered by real doctors.
About This Role
You’ll own all paid acquisition. You’ll partner with the ad creative and influencer teams to launch, optimize, and scale campaigns that fuel Lotus’s growth.
You’ll live in performance dashboards and creative feeds — knowing what’s working, what’s not, and what still needs to be tested.
What You'll Own
Own paid strategy, execution, and optimization across Meta, TikTok, Google.
Manage budgets, pacing, and spend tracking with precision.
Translate creative tests into learnings and scalable campaigns.
Collaborate directly with the creative team to build high-performing ad concepts.
Stay current on ad platform changes, attribution models, and privacy updates.
Who You Are
6+ years managing paid budgets at scale (7-figure+).
Deep experience across Meta, TikTok.
Proven consumer marketing background.
Mobile app growth expertise.
Obsessed with performance data and creative iteration.
Skilled in experiment design and cross-channel strategy.
Collaborative — you thrive working with creative teams.
Fast, resourceful, and addicted to learning loops.
Why You'll Love It
Lotus isn’t a healthcare company that markets — it’s a movement that grows. You’ll run paid media for one of the most ambitious missions of our time — building a world where care is instant, intelligent, and free.
Apply
Who You'll Speak To
Hi, I’m Aidan! I’ve helped grow consumer apps to millions of users and built my previous CPG business to nearly 3 million customers. Now, I’m finding the best team to create culture-shifting growth around a product built to change lives.
Aidan Cole
Chief Growth Officer
Real People, Real Results
See how Lotus is helping people live healthier, happier lives.
A New Era of Care
Watch how Lotus is changing healthcare from reactive to proactive. Your personal care co-pilot is here.
Backed by Healthcare Trailblazers
Our investors include leading clinicians, innovators, and funds who believe in empowering patients.
Healthcare is Broken & Failing us
Appointments take weeks. Information gets lost. You only get care when something’s wrong. Lotus is here to change that — with care that’s continuous, connected, and built around you.
Read Our Manifesto
