Performance Creative Director
About
Location
San Francisco / Remote (US)
Employment Type
Marketing
Location Type
Hybrid
Compensation
$120,000 – $200,000 base + equity
Overview
About Lotus
Lotus makes world-class primary care free for everyone. Real doctors. Medical intelligence. Evidence-based answers in seconds.
We’re backed by Kleiner Perkins, and leaders from Oura, Microsoft, and other pioneering companies — and we’re building a consumer brand that feels more like Apple or Nike than anything in healthcare.
Lotus: world-class care, free — powered by real doctors.
About This Role
You’ll lead the creative engine behind our growth. We need your help to produce winning ad creative at scale. From scripting and concepting to editing and analysis, you’ll handle everything needed to generate, test, and scale ads that convert.
You’ll collaborate directly with the Paid Media and Influencer teams, using creator assets and performance data to fuel rapid iteration. You’ll manage editors, producers, and AI workflows to move from idea to live campaign without friction.
We aren’t chasing simple UGC — we’re creating scalable creative systems that produce repeatable winners.
What You'll Own
Develop creative strategy that unites brand storytelling with performance data.
Produce and oversee ad creative from concept to launch — scripting, editing, and iteration.
Collaborate with Paid Media and Influencer teams to integrate creator assets into ads.
Manage editors, designers, and production workflows.
Use AI tools to enhance workflows for ideation, iteration, and creative testing.
Build creative testing frameworks to identify winning angles and formats.
Analyze performance data, extract insights, and drive creative strategy.
Maintain brand voice and consistency across every asset.
Who You Are
Proven creative leader in D2C performance marketing.
Experienced across both brand campaigns and direct-response creative.
Analytical — you understand metrics, conversion funnels, and iteration loops.
Skilled in AI-based tools to enhance productivity.
Comfortable working directly with editors, producers, and growth teams.
Obsessed with finding and scaling what works.
Why You'll Love It
Most healthcare brands feel like hospitals. We feel like a movement. At Lotus, you’ll craft creative that changes minds and saves lives — ads that people actually share, talk about, and remember. You’ll join a mission-driven company that operates with the speed, creativity, and ambition of the world’s best consumer brands.
Apply
Who You'll Speak To
Hi, I’m Aidan! I’ve helped grow consumer apps to millions of users and built my previous CPG business to nearly 3 million customers. Now, I’m working to transform healthcare — finding the best team to create culture-shifting growth around a product built to change lives.
Aidan Cole
Chief Growth Officer
Real People, Real Results
See how Lotus is helping people live healthier, happier lives.
A New Era of Care
Watch how Lotus is changing healthcare from reactive to proactive. Your personal care co-pilot is here.
Backed by Healthcare Trailblazers
Our investors include leading clinicians, innovators, and funds who believe in empowering patients.
Healthcare is Broken & Failing us
Appointments take weeks. Information gets lost. You only get care when something’s wrong. Lotus is here to change that — with care that’s continuous, connected, and built around you.
Read Our Manifesto
